Businesses Find Case for Social Responsibility
Companies are viewing corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68% of firms surveyed focused on generating revenue...
View ArticleInternet Opportunity Knocks as Newspaper Website Audiences Grow
US newspaper website audience coverage has grown 14% – from 6.4% for the 12 months ended Sept. 2005, to 7.3% for the 12 months ended March 2007 – and that online audience growth is mitigating print...
View ArticleMarketers: TV Advertising Less Effective Than Two Years Ago
Most marketers say television advertising has become less effective in the past two years, but many are interested in exploring new ad formats and forms of video commercials, according to the...
View ArticleNew Media’s Influence on Purchase Grows, Especially among Minorities
Advertisers would be well advised to pay more attention to what their customers say influence their purchases – particularly new media options that are growing the fastest in wielding influence,...
View ArticleInsurance and Gays, Lesbians – Patterns Differ from Heterosexuals’
Gays and lesbians are twice as likely as heterosexuals to purchase their automotive insurance online, according to a study of auto, life and homeowner’s/renter’s insurance by Harris Interactive in...
View ArticleSearches Jump 9% in January, Only Yahoo Loses Share
Americans conducted more than 10 billion core searches last month – a significant 9% jump in searches from Dec. 2007, according to the monthly comScore qSearch analysis of the search marketplace in...
View ArticleOnline Shoppers Willing to Buy, but Security Issues Holding Back Growth
Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort over a key step in online shopping – sending personal or credit...
View ArticleTop 10 Financial Services Online Ad Spenders – January 2008
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
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